There is no denying that virtual reality (VR) has a certain wow (or eww) factor when done right.
In April 2016, the world glimpsed the amazing possibilities of VR when they witnessed surgeons at the Royal London NHS perform open surgery on a 70-year-old cancer patient. Doctors and medical students from across the globe experienced the operation in real time, with 360-degree control over their vantage points, and actually felt the resistance when the surgeon’s scalpel cut through the muscle.
Most workplace VR applications, however, are nowhere as exciting—think virtual conferencing—but hold much promise of the potential reach and practicality of VR in the near future.
Does Your Whisky Taste Better in Scotland?
As a tech journalist, I’ve already tried a variety of VR experiences from exciting lightsabre battles, to the dull but functional “oil rig construction simulator”. Whether for entertainment or business, users are eager to don the headsets and give it a try, as oppose to swiping, clicking or simply walking away.
The latest company to venture in the realm of VR is Diageo with its Singleton whisky brand, which promises to send consumers on a stylised tour of Scotland and the Singleton distillery, giving them a multi-sensory experience whilst sampling the tipple itself. As a news hungry tech journalist, I was eager to give it a try.
It may not look like much, but in this picture I’m soaring through the hills of Scotland.
Sign up for Computerworld eNewsletters.