PHOTO - Flanked by Malaysian models (from left) T. K. Tan, MD of Clarion Malaysia; and Bill Duvall, CEO of Prodigium Mobile with Clarion Prodigium show car.
A partnership between automotive audio solutions firm Clarion Malaysia and UK-based cloud services provider Prodigium Mobile will bring18 million fully licensed, DRM-free songs that can be purchased by drivers in Asia through an online cloud-based music store.
Speaking on 7 April 2012, Clarion Malaysia managing director T K Tan said that Clarion car stereo owners in Asia would soon get access to songs from an online music store, an option that has not been available for many customers in Asia before.
Under the agreement, Prodigium Mobile, which owns the rights to market 18 million DRM-free (digital rights management) songs, has appointed Clarion Malaysia as its exclusive licensee in Asia for the automotive industry.
"We are very excited about this deal because this has never been done before," said Tan. "This is the first time a car audio manufacturer is providing its customers with access to buy and download 18,000,000 fully licensed, DRM-free songs."
"The Android-based Clarion Mirage will be the first car stereo in Asia that comes with the option to purchase the fully licensed music content that you want, from the Internet," he said. "When we launched the Clarion Mirage on 27 March, I said this Android-driven device is a smart car stereo. With the availability of the online music download feature, the Clarion Mirage will now be a unique smart car stereo for the Asian market."
'Music for Life' campaign
In addition, Tan said that Clarion Malaysia would also collaborate with Prodigium Mobile to launch the 'Music for Life' campaign that will roll-out in Asia. "Under the Music for Life campaign, Clarion customers will also be able to download free songs periodically. Prodigium Mobile is our link to the London School of Sound, Tonium UK and fresh, independent talents worldwide to record music which can be shared with Clarion customers. This is Clarion's gift of music to our customers."
"On the local front, we have built a recording studio in Clarion Malaysia," he said. "With this facility in place, we will work with Prodigium to assist talented, independent Malaysian and Asian artistes to record their original music. We will also assist them to make their music available online for worldwide distribution. In this way, we will assist to promote our local talents."
Meanwhile, Prodigium Mobile chief executive officer Bill Duvall said that his company was a cloud-based digital media content provider. "We are a new company, a young company, which firmly believes that Asia is the market for the future. Prodigium Mobile is very pleased to sign this memorandum of understanding with Clarion Malaysia. It is our first bold step into the public limelight."
Duvall said Prodigium Mobile had noted that most Asians have no proper way to buy fully licensed, high quality and DRM-free music online. "We plan to change that. We plan to provide Asian consumers with the option to buy music online using as many connected devices as possible, be it smartphones, tablets, personal computers, smart TVs, games consoles or Clarion car audio systems. Our aim is to open our music store to you, regardless of your devices' operating systems."
"In the near future, you will have access to high quality 320 kbps [kilobits per second] mp3 files for playback at home, in the car, or wherever you are," he said. "This is the power of cloud based content delivery and we plan to bring this power to you in as many Asian countries as possible."
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