How is your business performing now and where do you intend to take it in the next 12 months?
Our management team launched and ran E*Trade international for many years.

We are starting with Hong Kong but we have global ambition. There are 50 million online investors in Asia and we will be tapping that market. Geographical expansion inside and beyond Asia, is a future area of growth we will consider in good time.

We are already covering Hong Kong and US trading but our platform is multi-market, multi-lingual and multi-currency. In time, we will be adding new exchanges. Our clients will have the ability to trade across those execution venues from a single account.

Currently we are directly targeting the online investor. In the future, we will be looking at introducing a B2B offering of our platform and services.

We are always looking for new trading tools and innovative ways to help our clients with their investment decisions. We are not short of ideas. We have some very interesting features in the pipeline that we hope will generate a fair amount of interest and disrupt our industry. Unfortunately, I cannot reveal too much about it now.

How strategic is your relationship with AWS and which services of theirs do you expect to leverage in the mid to long term?
Using AWS has allowed us to react quickly to unplanned events, it gives us the peace of mind that whatever there are any unforeseen twists and turns our company will go through in the future, we know we will always have a pool of resources available to us to deal with the unexpected.

With many of AWS' innovative services, we are prioritising which services to use for our various product developments.

We will review and evaluate these AWS products, such as Amazon CloudFront, Amazon ElastiCache, Amazon DynamoDB and AWS Direct Connect which can have some interesting benefits for our business.

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