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Nonlinear Film Technology lets you (and the rest of the audience) be the director

If you've ever grumbled to yourself at the end of a movie, "Well, that story didn't go the way it should have," then you'll want to know about Nonlinear Film Technology, or NFT. Pioneered by the filmmaking team of Milton Matthew Horowitz, Ryan Forte, and Todd Smyth, NFT marries smartphone apps with multiple movie versions and addressable movie theater servers--it's a little like Choose Your Own Adventure for films.
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